Employer Coalition: Mastering Difficult Conversations

Let's turn uncomfortable conversations into productive, trust-building dialogue using clarity and compassion. 

DeAnna Busby-Rast Bio

DeAnna Busby-Rast is a leadership and professional development expert who helps individuals, executives, and teams communicate with clarity, lead with confidence, and influence with integrity. As the Founder of Authentica Group, she brings a dynamic blend of real-world experience, heart-centered leadership philosophy, and practical tools that empower executives and professionals to show up more intentionally and impactfully in their roles. 

Her speaking, training, and premier coaching services strengthen leadership presence, elevate communication effectiveness, enhance team dynamics, and support integrity-based sales growth.

DeAnna's facilitation style is engaging, interactive, and deeply relatable - helping participants feel seen, supported, and equipped with actionable strategies they can use immediately. Her core belief drives every session: authenticity is a leader's greatest advantage.