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What is Retargeting?

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If you have a business and sell your products online, you know advertising plays a critical role in driving people to your website. But what if they aren’t ready to buy when they first see your website? Or if they get distracted before completing a purchase? Then they’re lost forever… unless you bring them back. 

With the ever-changing landscape of digital advertising, retargeting provides additional points of contact with your product and brand. Retargeting campaigns are a strategic way to remind your website visitors of their initial interest and bring them back in. 

Why use retargeting?

- It is a smart way to convert an already interested “shopper”. Whether they were just visiting your site or put an item in their cart, these are people who have already shown an interest in your products. The effort to win them over is much less in comparison to someone who has never visited your website before. Retargeting can help you reach these visitors at the right time, with the right product for maximum sales and profit.

- It reinforces and reminds. Shoppers need exposure to an advertisement several times before they will buy a product. Retargeting provides a gentle reminder of that product and reignites their interest.

- It is a cross-device solution. You can retarget these visitors across desktop, mobile, and apps, allowing you to to reach them with a consistent message and experience anywhere. 

- It is highly profitable. Personalized ads, served at the right time, deliver maximum engagement.

The ability to reconnect with the majority of people who weren’t ready to convert upon their first interaction with your brand is what makes retargeting the most powerful piece of your digital marketing campaign. 

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