How To Choose the Best Font For Your Brand’s Logo
The font you choose for your logo can easily become the lettering customers identify with your product or brand in the future. Think about the typefaces used by iconic brands like Amazon, McDonald’s, Apple, and Coca-Cola. Even if you were to see those renowned fonts without the brand names attached, you’d still immediately associate them with the big brands who use them.
If you choose a logo that perfectly suits your brand, you too may be able to harness the same power enjoyed by the multi-billion dollar companies mentioned above. People may one day see the font you chose and instantly think of your products or services.
So, how exactly do you achieve this effect? How do you choose the right font to convey your brand’s unique image and style effectively? Here are 10 handy tips to help you choose the best logo font that will enhance the recognizability of your business.
Pick a Font that Matches Your Personality
It’s essential you use a font that matches the individual personality of your brand when designing your logo. Fonts are often grouped into categories, which makes it easier to find one that suits your brand image. Here are some great examples. If the style of your business is:
- Classic and traditional—Serif fonts are best.
- Modern and minimalist—Sans serif fonts will suit your brand.
- Feminine and elegant—Script fonts will catch your target market’s eye.
- Fun and unusual—Novelty fonts will keep things funky and fresh!
Avoid Fleeting Font Trends
Trendy typefaces may seem appealing, but they can hinder you when choosing a font for your logo. It’s likely that you’ll want to use your logo for many years to come, and fonts that are trendy now can quickly become obsolete as new fads roll in.
If you want to choose a typeface with a modern appeal, opt for one that’s been popular in the trend sphere for some time. Better still, choose a font that’s similar to a trendy one you like, but is more serviceable and longer-wearing.
Consider Custom Designs
Many big-name companies have had their signature brand fonts created just for them. If you have a budget that allows for a custom design, this could be a fantastic option to enhance your branding strategy.
Once you’ve commissioned a custom font for your logo, it will be completely yours to use. You won’t ever need to worry about other companies using the same typeface for their own logos or websites. Moreover, if you do find a typographer that fits your business well, they can create a custom character set for you that aligns perfectly with your logo vision.
Make Your Logo Unique
Not everyone has the budget to commission a custom font for their logo. However, you can still find a typeface with unique, stand out characters and glyphs that will give your logo a personalized touch.
Alternatively, you can try filling in letters, altering the designs and strokes of certain letters and making other minor adjustments that will make your brand stand out. Websites like FontSquirrel, TypeWolf, Typekit, and MyFonts offer a wide variety of typefaces that you can use as inspiration.
Keep Things Simple
You don’t need a complicated, cluttered, or ridiculously unique logo to capture your customers’ attention. The best logo option is probably one that’s as simple as it is eye-catching. Of course, it needs to be clearly legible so that people will be able to read and remember the name of your business.
Try It Out in Black and in Color
The ideal logo font will be versatile enough to look great in both color and black and white designs. You will probably use a single color logo font just as often as you will use a color one, which is important to bear in mind.
Once you’ve selected a few typefaces you would like to try, start by viewing your logo lettering in simple monochrome. If you find it appealing, you can then progress to a color option.
On the other hand, if you find the single color logo font lacking, keep trying other lettering options until you discover one that speaks to you.
Foster an Emotional Connection
There’s more to choosing the right font for your logo than simply picking out aesthetically appealing lettering. Your logo should be able to establish an instant emotional connection between your customers and your brand, products, or services.
Think about how your chosen font will emotionally impact your users or potential customers. Here are some guidelines to get your creative juices flowing:
- Typefaces with generally positive associations include Serifs with thinner strokes, novelty fonts, rounded lettering, and long flourishes and tails. Individuals also positively view fancy scripts, fonts with open lettering, and sleek modern typefaces.
- Some fonts inspire more negative associations. Typefaces with thick, harsh strokes and lines, all capitals, messy and shaky appearances, random or tight lettering, and old-school black letter type styles may be off-putting to your audience.
Keep an Eye on Your Competitors
The last thing you want is for customers to confuse your brand with your closest competitors. You should always avoid picking a font that looks almost exactly the same as a company that sells the same things you do.
Do some research and pay close attention to the types and styles of fonts your industry rivals use in their logos. You’re welcome to choose a Sans serif logo font that’s similar to a competitor’s, but you need to ensure that it is a different font so that your brands are not mistaken for one another.
Focus on Quality
It might be tempting to pick any old font for your logo, but it isn’t that simple. The quality of your choice is important. You need to pick a top-quality font that will render sharply and cleanly, no matter which size you print it at. Your logo may be minuscule when printed with an inkjet printer on a letterhead, but it needs to look just as neat when scaled to fit a poster or billboard.
Use Only Your Chosen Font for Your Logo
Do you really want your logo font to stand out from the rest? If so, we recommend choosing a typeface you love and sticking to it at all times. Use only this specific font for your logo, and avoid using it for headlines, body texts, and descriptions. This can detract from the font’s importance for your brand image.
Using a specific font only for your logo will make the logo more unique and memorable. Plus, it will help your business name to stand out from other elements on your website, app, or publication. Limiting its usage will also help keep the font fresh in your eyes.
Put Your Stamp On It
If you’re on a quest to find the perfect logo font, take your time to find a typeface you absolutely love. Don’t settle for a sub-par typeface that you’re not sure about or will probably have to change later down the line.
When choosing your font, the most important factors to bear in mind are to ensure it reflects your brand’s unique personality and image. It should include a special visual feature to make it all yours and showcase your creativity and ability to think outside of the box.