Are You Ready to Partner With a Marketing Professional?
As a small business owner, you probably already know that online marketing is the wave of the future (and the present). To take your brand to the next level, you need to develop a strong online strategy that involves a mobile-friendly website, engaging social media, and an ad or email campaign that can drive traffic to your site and help you turn prospects into clients. Sounds like a big job, doesn’t it? Well, it is a big job, and doing it effectively is not easy.
Doesn't seem important? Consider these facts:
- According to HubSpot, those companies that prioritized blogging on their websites were 13x more likely to see a positive ROI on their marketing than those that did not.
- Lyfe Marketing reported that 59% of Americans believe that customer service through social media has made it easier to get their questions answered and their issues resolved.
- And, here’s the big one: According to AdWeek, consumers now spend more than five hours a day on their smartphones.
There are plenty of reasons why small business owners either don’t utilize online marketing or don’t utilize it to the fullest potential.
A common pain point is that they just don’t have the budget for a full-time marketing employee and they don’t have time to do it themselves. Many small business owners are trying to wear ten different hats, which means they dip their feet into marketing or advertising when they have time, but it gets pushed to the side when they get busy with other tasks.