2022 Digital Marketing Trends
Are you considering your marketing plan of attack for the year ahead? Want to know the digital trends that could affect your campaigns?
The team at Pixel Fire Marketing shares eight marketing trends you should know in 2022.
Advertising is challenged by privacy
Modern digital ads are heavily reliant on data to optimize automatically. However, new privacy regulations (like the latest IOS update and the pending removal of cookies) have reduced the data used in artificial intelligence. Marketers should assess the impact this will have on their advertising and be proactive.
Marketers get more strategic
As an automation, artificial intelligence, and machine learning take away a lot of the grunt work of digital marketing, marketers must become more strategic. As a result, the options in digital marketing continue to grow. Marketers need to think strategically to focus on what really drives their business growth.
LinkedIn is growing!
LinkedIn continues to be a rising star in the digital space. Each quarter, they show considerable gains in monthly active users and engagements on the platform. Marketers should go ALL IN on LinkedIn.
Everything is algorithm-driven
Every part of digital marketing-- social media feed, display ads, SEO, and even email-- is becoming algorithm-driven. To stay relevant, marketers should provide a user experience that consumers want or their content will be less visible.
Experiences are the new social currency
As the advertising landscape becomes noisier, earned media and word-of-mouth become critical to breakthrough. Marketers should focus on creating experiences at every stage of their interactions with customers to earn social media word-of-mouth.
Meta is everywhere!
Facebook officially changed its name to Meta. Facebook is getting big on the Metaverse, which is a term for virtual and augmented experiences. This is a big bet on the future of the web. Marketers should look for opportunities in these spaces!
Less is more
The explosion of digital marketing options means many businesses are spread too thin across too many channels—innovative companies focus on dominating one channel. Marketers should get more focused and aim to do fewer things better.
Websites get faster
Website traffic is overwhelmingly mobile; however, most websites still don't have fully mobile-optimized experiences. Marketers must make sure their website is optimized.