Discover our 3,000+ member businesses

The MSR Group


Research & Development Marketing Business & Professional Services


The MSR Group is a nationally known, full-service research firm that provides companies with strategic insights, using a full range of qualitative and quantitative research to explore perception and identify opportunities.

The MSR Group conducts research for major brands across the country in conjunction with agency partners, helping both sides to improve their business. We can provide full service management of your research project from recruiting and logistics to moderation and analysis, or à la carte services to fit your needs.

Adding our expertise to yours expands the research approaches available to you. We’ll find the absolute best research solution for your client’s unique objectives. Whether that ends up being qualitative research, quantitative research, or a combination both, we’re experts at making sure you have the insights you need to move forward.

We are the only market research company in the country using ground-breaking verbal and facial recognition AI technology to provide real time CX feedback to managers on customer and employee sentiment. This provides a powerful new tool for improving coaching, training and ensuring business compliance.

We evaluate our success on yours, and our approach to market research reflects that.  Our consultants specialize in listening to our agency partners to understand their clients’ needs, then designing and executing a research plan tailor-made to meet them. We have full, in-house capabilities across the complete spectrum of services. We offer quality in-house data collection through our 150 –station TCPA-compliant CATI call center and our top-rated focus group facility.  We are independent research services with no outsourcing.

The MSR Group has been around for over 70 years and has extensive experience providing bespoke custom research in many different industries.


John Calhoun

Powered By GrowthZone