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Our story dates back to the 1800s when millions of Longhorns roamed freely throughout Texas. With the taste for beef becoming a newfound favorite in the North, Texas ranchers prospered as never before. Each winter, the Longhorn were driven to the Texas Gulf Coast to graze on the rich coastal salt grass. And when they headed for market, they followed the legendary Salt Grass Trail, known far and wide for creating the best beef in the Lone Star State.