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Employer Coalition (POWER Series) - A Bad Romance: What Organizations Miss in Aligning the Employment Brand and the Employee Value Proposition

January 12, 2026 1:00 PM - 2:30 PM (CST)

Description

This interactive session explores the often-overlooked disconnect between how organizations present themselves to potential talent (employment brand) and what they actually deliver to employees once hired (employee value proposition or EVP). When these elements are misaligned, it results in disengagement, high turnover, and reputational damage—what we call "a bad romance." Participants will learn how to audit their brand promise, refine their EVP, and realign messaging with the lived employee experience. This workshop is ideal for HR leaders, talent acquisition professionals, and employer brand managers seeking to build authentic, trust-based employee relationships.

Ralph Kellogg Bio

Ralph Kellogg is the Vice President for People and Training at Lutheran Family Services, where he leverages over 20 years of expertise in human resources, leadership development, and organizational management. With an extensive educational background, Kellogg holds a B.S. in Business Administration and an M.S. in Negotiation and Dispute Resolution from Creighton University, as well as an MBA and a B.S. in Human Resources Management from Bellevue University. He is a Senior Professional in Human Resources (SPHR) certified by HRCI, and a Senior Competent Professional (SCP) through SHRM. Kellogg works as an Adjunct Instructor at Bellevue University and the University of Nebraska at Omaha, where he teaches graduate and undergraduate courses in human resources. Additionally, he mentors HR professionals seeking certifications through his instruction at the Human Resources Association of the Midlands (HRAM).  Kellogg has been published in Forbes. Com, the HR Gazette, and the SHRM Blog, where he has focused on employee relations, organizational culture, and creating environments to support mental health and well-being.  An engaging and accomplished keynote speaker, Kellogg has addressed audiences on critical workplace topics such as employee well-being and mental health. His presentations have been featured at notable events, including TEDx Omaha, the Nebraska State Human Resource Annual Conference, Blue Cross and Blue Shield of Nebraska, NEI Global Relocation Services, and the Nonprofit Association of the Midlands Annual Summit, where he inspires organizations to build inclusive and thriving workplace cultures. Kellogg was recently honored by The CIO World as one of the Most Inspiring LGBTQ Influences to Follow, and by Time Iconic as a Human Resources Visionary.   

Time

1:00 - 2:30 PM - Presentation

Location

Zoom

Pricing

Free

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Contact Information

Greater Omaha Chamber
Name: Dell Nared
Phone: (682) 234-1130
Email: dnared@omahachamber.org
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